What started out as a one off design project has turned into a full blown
rebranding adventure.
I
initially starting working with Peter
Eckert, Zurich Financial Services now former global C.O.O. , just over one year ago. Kathleen put me in touch with Peter when she discovered that he owned a small winery in Portugal and was interested in some marketing help. After splitting a bottle of Quinta
das Marias, 2004
Tinto and showing Peter my portfolio, I began work on designing the label of his forthcoming release of 2003
Reserva. I quickly realized that we had a huge opportunity to
rebrand his entire winery and really put his baby on the map. So during our next meeting I brought up the idea and Peter got excited about the
possibilities. That was it, and we were off!
We started with a new logo. Spun that into the new label and box for the
Reserva, which we are using as a base to recreate new labels for his other reds and whites. And then it was time to put a new face on the
Internet. This was a new area for me, so I bought a book on how to make a website and went to work. The result:
www.quintadasmarias.com . Currently we are printing a new brochure and in the
initial stage of
concepting ads.
Reaction to our efforts have been very positive and things are really moving forward.
As I mentioned, Peter recently retired as the global C.O.O. for Zurich. But if I have my way, Peter is far from being "retired." He was a giant in the insurance business and now he's got the time to grow his wine business into something big, too.
It has been a real pleasure to work with Peter. He has taught me many valuable lessons about business, wine and life. My many thanks to Peter.
Peter's wine is
truly exceptional and I hope everyone gets the chance to taste it for themselves.
For more information about Quinta
das Marias visit:
www.quintadasmarias.comLabels: Dão, Portugal Wine, Quinta das Marias